In case you haven't noticed, Prime Day is essentially the second-biggest shopping day of the year, coming in a close second to Black Friday. It's a great time to buy nearly anything, but, as with BF, Prime Day tech deals really steal the spotlight. Needless to say, Amazon is where the main event takes place, but did you know that there's wonderful piggy-backing that goes on in the shopping world during those two glorious days? Many other sites, knowing that shoppers are logged on and laser-focused on finding e-tail bargains, will try to get in on the action by mounting their own Prime Day–adjacent blowouts. Good to know, right?
With that in mind, it can be hard to sort through all the offers; after all, the sheer number of sales and deals will be a bit overwhelming. It's better to go into a big shopping event like this with a strategy so that you don't spend every dime you have on impulse buys that seemed "must-have" in the moment but later proved to be "didn't really need."
So what should you look out for? Here's your primer (or should we say "Prime-r"?).
When is Prime Day 2023?
It's official: Amazon Prime Day is coming July 11 and July 12. That's next Tuesday and a Wednesday. Get ready to shop till you drop, because though early deals have already started (see below), the best ones will be during Prime Day itself.
What is Amazon Prime Day?
You're familiar with Black Friday, yes? Amazon Prime Day is like that, but in summer and exclusively for Amazon Prime members (and, Amazon hopes, soon-to-be Prime members). It's a huge sales event with massive savings on a wide range of products (including all your favorite gadgets) that takes place over two days, typically a Tuesday and Wednesday.
If you have Amazon Prime, you’ll get free shipping. Not yet a member? You can sign up for your free 30-day trial here. Amazon Prime also comes with a lot of perks like Prime Video (which has some truly amazing movies on it) and Prime Gaming, which gives well over $100 of free video games each and every month.
What types of tech gear will be on sale?
Prime Day features sales on basically anything and everything you can think of, but it's a particularly good time to stock up on tech. Kristin McGrath, shopping expert at RetailMeNot, says to keep an eye out for sales on Amazon-branded devices. “During the Prime Early Access Event (a pre-holiday mega-sale Amazon threw last October), the retail giant touted up to 80% off select Fire TVs in very limited quantities. And you might find out you missed out on some similar blink-and-you'll-miss-'em deals during Prime Day,” McGrath explains. “In addition to those gone-like-a-flash deals, you can expect 30% off higher-end Amazon products and up to 60% off basic Echos.”
She adds that you can expect big savings of at least 30% (often up to 60%) on Amazon's smart home line. “You are pretty much guaranteed to get the retailer's Echo Speakers and smart screens for dirt cheap (last year, we saw $30 off the Echo Dot and $40 off the full-sized Echo).”
What can consumers do to maximize their savings?
We all want to stretch out our buck a little further, and shopping expert Trae Bodge of TrueTrae.com has some advice to help out. "A lot of deals aren’t released yet, but I would suggest that shoppers look to their favorite deal sites for extra deals that can be stacked on top of Amazon's. This is a great way to get more bang for your buck on Prime Day. For example, last year CouponCabin offered a bonus if you sent them a copy of your Amazon receipt. If you install their Sidekick browser extension, CouponCabin will run coupons for you at checkout on Amazon."
She goes on to say, "Slickdeals is also a good resource because they have 12mm+ deal seekers who are voting on and vetting deals. The strongest deals from Amazon (and their competitors) will be on the front page. Also, if you have an Amazon Prime Visa card, don’t forget to use it because not only will you receive the usual 5% back, but Amazon usually offers exclusive or deeper discounts with the Prime card. And don’t forget to see what offers are available at Whole Foods. There are often additional discounts during the Prime Day event."
Are there any early Prime Day sales happening now?
Glad you asked! Amazon just dropped a bunch of early Prime Day sales. If you have some cash burning a hole in your pocket, consider these steals:
Apple
AirPods don't need much of an introduction, but you should know that these Pros are nearly $50 off their usual price — and the lowest we've ever seen them.
SAMSUNG
Never run out of memory again with this 256GB SD card, now 55% off its usual price of $40.
Jumper
With 4GB of RAM, 128GB of storage, and a one-year subscription to Microsoft Office 365, this laptop is an absolute steal — especially at nearly 75% off.
Amazon
With 4K ultra-high resolution, this beauty will make your favorite TV shows look better than ever. At 43 inches, it's the perfect size for the bedroom or kitchen.
Anker
This little Bluetooth speaker packs powerful bass into a bite-sized package, as well as 24 hours of battery life. If you need to take the party with you, this is the way to do it.
Ziuty
These budget-friendly earbuds are major winners, with more than 9,500 perfect reviews and 50-plus hours of battery life.
Samsung
Whether you need a bit more space for a camera or you're just looking to pack a few more games on your Steam Deck, this 128GB memory card is the answer to your storage woes.
Apple
A timeless tech truism: It's hard to go wrong with a Macbook. This one has a 256GB SSD, a gorgeous screen and is lightweight and portable enough to go basically anywhere.
Logitech G
If you want to play your favorite games on the go, the Logitech G Cloud puts all the power of your home consoles in the palm of your hand — provided you have a steady internet connection, that is. It's ideal for use with Xbox Game Pass and GeForce Now.
Hanycony
If you're forever in search of an unoccupied power outlet, this eight-port hub is a solid solution. It also includes four USB ports for charging your accessories.
Amazon
Netflix? Check. Prime Video? Check. Hulu? Check. Get the idea? I could go on, but this little device lets you stream all of your favorites with ease — and the Alexa Voice Remote means you can do it all with your voice.
MSI
This laptop has all the juice you need for heavy business use, including 32GB of RAM, a 1TB SSD and a 13-inch screen.
Amazon
With 4K resolution and support for HDR and Dolby Digital, this display will make bedtime binge-watching your favorite thing to do.
eero
Say goodbye to bad Wi-Fi with this reliable, powerful mesh router. It supports up to 1,500 square feet of coverage and speeds up to 550 Mbps.
JBL
These noise-cancelling cans include more than 50 hours of battery life, quick charge capabilities and work with a wide range of voice assistants.
Razer
These headphones will give you an edge up on the competition with surround sound-like quality and high-end drivers. There's also up to 24 hours of battery life, so game as much as you want without worrying about the charge.
Beats
These Beats are some of the most popular headphones on the market, and they're over 50% off right now.
Rossetta
Cast the night sky across your ceiling with this fantastic projector, perfect for creating ambience within a space (and lulling you to sleep).
acer
Prime users can take advantage of this great deal on a powerful laptop. Although its designed for image and video manipulation, it has enough juice in it to be a mid-range gaming PC, too.
Amazon
This bundle of a deal includes not only the Fire HD 10 Plus tablet, ut also a wireless charging dock. It's a great tablet for keeping yourself entertained or for use as a really fancy Kindle.
Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for the best Amazon Prime Day tech deals. Learn about Prime Day trends on In the Know, and hear from Autoblog’s car experts on must-shop auto-related Prime Day deals.
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